Günther H. Schust, München

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SUPPORTIVE LEADERSHIP COMPETENCE. THE WASTE OF COSTS, RESOURCES, THROUGH MOTIVATION KILLERS IS SIGNIFICANT. TOP PRIORITY IS A MANAGEMENT CULTURE ORIENTED TOWARDS ETHICAL STANDARDS BASED ON TRUST INSTEAD OF MISTRUST. WITHOUT TRUST + LOYALTY WE CANNOT CREATE DURABLE PARTNERSHIPS, RELATIONSHIPS, CREATIVE FREEDOMS AND THUS INNOVATIONS, CHANGES. THE CAPACITY TO CONTROL ONESELF AND BE ABLE TO TAKE RESPONSIBILITY IN THIS, INTERDISCIPLINARY TRANSFER OF KNOWLEDGE IS BECOMING THE MOST IMPORTANT MOTIVATION BOOSTER IN THE 21ST CENTURY. THIS GIVES LEADERHIP A NEW DIMENSION IF IT NO LONGER LAYS DOWN, RESTRICTS AND CHECKS BUT INITIATES, GIVES SITUATIONAL SUPPORT, INDENTIFIES ROOM TO MANOEUVRE AND PROMOTES VISIONS. IT IS THE TASK OF MANAGEMENT TO CREATE A PLATFORM FOR KNOWLEDGE AND INNOVATION, ON WHICH SPECIALIST AND MANAGEMENT STAFF PERMANENTLY AS ALSO IN PERFORMANCE SPORT BECOME QUALIFIED FOR THE FEELING FOR SUSTAINABLE OUTPUT TOGETHER WITH THE CUSTOMER AND SUPPLIER AS REVERSE INNOVATION, PRESUMPTIO